One of the overlooked and sometimes challenging parts of a business is its distribution. But it is vast and efficient distribution that can propel a business and its owners to phenomenal success. Whether the product or service is computer software, oil, institutional money management or popular entertainment, distribution is what allows the owner and manager to achieve great financial success.
With each of these businesses they are able to take a product or products and put them into a network that can have millions of individuals support the products or services at approximately the same time.
Software firms distribute through online and offline retailers. Money managers use money from large retirement plans for civilian employees and entertainment providers use online and offline distribution networks as well.
So as business owners look to grow their business, a focus on distribution of that product or service may be challenging but a search that none the less can bear profitable fruit.
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